Understand What Data Brokers Know About You
Data brokers collect, combine, and resell personal information from public records, online activity, marketing databases, and other sources. LogMeOff.com helps you understand how these companies work, how to opt out, and when a removal service may be worth using.
What Is a Data Broker?
A data broker is a company that collects information about consumers and organizes it into profiles. Those profiles may include names, addresses, phone numbers, email addresses, relatives, interests, purchasing behavior, and other personal details.
Want a broader overview of reducing your online exposure? Read our Remove My Information guide.
Where Data Brokers Get Your Information
Public Records
Online Accounts
Online Accounts
Property records, court filings, licenses, registrations, and other publicly available sources.
Online Accounts
Online Accounts
Online Accounts
Information shared through websites, apps, subscriptions, and account registrations.
Marketing Data
Online Accounts
People-Search Sites
Consumer information collected through purchases, surveys, loyalty programs, and advertising networks.
People-Search Sites
People-Search Sites
People-Search Sites
Profiles that combine names, addresses, phone numbers, relatives, and other public information.
Social Media
People-Search Sites
Social Media
Public profile details, interests, connections, and other information shared online.
Data Sharing
People-Search Sites
Social Media
Information exchanged or licensed between companies, advertisers, and data providers.
How Data Broker Opt-Outs Work
Find the Listing
Verify Your Identity
Submit the Request
Locate the profile or record connected to your information.
Submit the Request
Verify Your Identity
Submit the Request
Use the broker's opt-out, deletion, or suppression process.
Verify Your Identity
Verify Your Identity
Verify Your Identity
Some companies may require limited verification before processing a request.
Confirm Removal
Monitor for Reappearance
Verify Your Identity
Check the site again after the request is processed.
Monitor for Reappearance
Monitor for Reappearance
Monitor for Reappearance
Some records can return when databases are refreshed.
DIY Opt-Outs vs. Removal Services
You can remove yourself from many data brokers for free. The challenge is that there are many companies, each with different procedures and timelines. A reputable removal service can save time by handling multiple opt-outs and checking whether information reappears.
What a Removal Service Should Do
- Identify broker listings
- Submit opt-out requests
- Verify removals
- Monitor for reappearance
Start With Your Exposure
Before choosing a removal service, take the free LogMeOff Privacy Check and see which areas deserve attention first.
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